Italian Swimsuit Industry High Prestige At International Level

A little history

In all probability from 1400 BC. Roman and Greek athletes were used to wearing outfits very similar to modern bikinis (this is well demonstrated by the frescoes and finds from that historical period).

However, the actual bathing suits (bathing suits) intended for recreational activities and water sports date back to the late 19th century. Of course, speaking of women’s swimsuits, they were one-piece swimsuits meant to hide any curvy feminine shapes.

BCG Broderie

On the contrary, the modern swim bikini was created and introduced to the market by the Parisian engineer Lous Reard (the word bikini comes from an atoll in the Marshall Islands).

Naturally, this innovation in women’s swimsuits – with bare buttocks and belly – caused uproar and mistrust in the United States, where it was only in the 1950s that it was finally accepted and introduced to the market.

Italian production of women’s swimwear.

Today, after years of experience and style, Italian swimwear production covers a large part of the business, representing volumes of swimwear research, supply and purchase.

This is probably due to the great tradition, as well as in the summer swimwear sector, also in the productive development of the fashion clothing industry capable of offering trends and defining fashion worldwide.

For a total globalization of swimwear products, it is essential that Italian companies dedicated to the creation and development of summer swimwear adopt advanced web technologies that allow global visibility and the full satisfaction of the demand of the sector.

To this end, Toscana Chiarugi offers experience and professionalism in the online production and sale of swimwear thanks to promotional investments and the creation of a new online catalog that illustrates the entire new summer collection.

Chiarugi is a reference point on the web for the sale of swimwear and underwear, since its users are not only Italians but women in general, who want to stand out for their femininity and prestige.

Another score obtained for the production of clothing “made in Italy” compared to the European and International Competition!

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